I had a lot of older employees who did not like change, but once they saw what The Edge® was doing for the store they turned around. The Edge is very user friendly. At the time we installed it three employees had never used a computer in their lives. It was just one or two weeks before they felt comfortable using it.
We have always had the Geller book, but since we uploaded it into The Edge system, and began using The Edge for repair intake, the process has become so much easier. Before, it was like a guessing game. Now, we use the SKU to input repairs, and the amount is already calculated. I and my employees have been very pleased. Best of all, my profit for repairs has increased drastically.
We have daily reports that give us up-to-the-minute information about what is in the inventory. We can track things and bring in new inventory if it's selling well. Just as important, if a product line is proving a dud, the store can skip it and move on to something else.
We have a lot of experience with other jeweler software, and The Edge® is by far the best I have seen. The Point-of-Sale module is very easy to use, from the touch screens to customer Wish Lists. My staff had no problems mastering its operation in just one day. And the information we gathered in just one year's time is exceptional. We now have information at our fingertips to take our business to the next level.
We gather as much information from our clients as they will allow. We ask for birthdays, anniversaries, e-mail addresses and things of that import. Then we use The Edge® postcard program to send mailers to clients wishing them a happy birthday or anniversary, and asking them to bring the card in to receive a discount. We also send customers thank you cards for trusting us with their jewelry and allowing us to repair it.
We use The Edge® for many different operations. We use it to track custom work within our repair department. We use it to track what kind of volume and sales we’re doing in our repair department. We use it for our appraisal services. On the financial side, The Edge integrates so well with QuickBooks it’s as if the system has a built-in accounting module.
Our experience with The Edge Software has been fantastic. They have adapted to our every need. We're amazed at the variety of additional services they offer and the time it saves us. Unlike traditional retail systems, The Edge is perfectly designed for the retail jeweler. Looking back, adding The Edge Software was one of the most positive business decisions we made.
We have been using The EDGE software for 6 years and would never think of changing. There is so much the software is capable of. We utilize the purchase order feature daily and the AIMS autopilot has increased our fast sellers and stock turn. We shop smarter at the jewelry shows and have really learned how to make our inventory work for us. We use the Customer Relationship Management tools to create detailed reports for our staff to do more effective clienteling, which takes the “selling” out of the sales process. There are features that help you track how effective your marketing efforts are right at the Point of Sale screen. It’s easy for all the staff to record how or what brought a customer into the store. There really are so many great features to The EDGE software that I can’t possibly list them all, but without hesitation I would recommend The Edge to any retailer, except my competition of course!
Our old software was complicated and non-intuitive. The Edge® simply works so much better. Entering inventory is almost fun, training the staff is a breeze, and the customers love the photos on their receipts.
We have daily reports that give us up-to-the-minute information about what is in the inventory. We can track things and bring in new inventory if it’s selling well. Just as important, if a product line is proving a dud, the store can skip it and move on to something else.