We gather as much information from our clients as they will allow. We ask for birthdays, anniversaries, e-mail addresses and things of that import. Then we use The Edge® postcard program to send mailers to clients wishing them a happy birthday or anniversary, and asking them to bring the card in to receive a discount. We also send customers thank you cards for trusting us with their jewelry and allowing us to repair it.
The Edge®, by Abbott Jewelry Systems, was the key to ‘jump starting’ our new store, and helped us increase sales over 250 percent without going crazy. We're finally organized!
Switching to The Edge® by Abbott & Shapiro is the single best business decision I've made in my 23 years in business. Dick Abbott, Joe Shapiro, their staff, and their pro-active approach to jewelry store management provide a refreshing change from that of any software provider we've ever used.
We have daily reports that give us up-to-the-minute information about what is in the inventory. We can track things and bring in new inventory if it’s selling well. Just as important, if a product line is proving a dud, the store can skip it and move on to something else.
If I had a head for tech, The Edge® is exactly what I would have created to make my job easier and increase profits for my store. But I’m not a software designer; I’m a jeweler. Luckily, the makers of The Edge are both. What they’ve perfected is the kind of tool every independent retail jeweler needs to build his business.
Daily reports give us up-to-date information about what’s in our inventory. If something is selling well, we can order more so we’re never out. No more disappointed customers and lost sales. More importantly, if a product isn’t moving, we can skip reordering it and move on to something else.
We would do physical inventory once a year and we would have to close our store for a week. Since it was all handwritten, we had to get our hands on every piece in the store. Since we've converted to The Edge®, it takes us four hours to do what used to take us a week.
We have been using The EDGE software for 6 years and would never think of changing. There is so much the software is capable of. We utilize the purchase order feature daily and the AIMS autopilot has increased our fast sellers and stock turn. We shop smarter at the jewelry shows and have really learned how to make our inventory work for us. We use the Customer Relationship Management tools to create detailed reports for our staff to do more effective clienteling, which takes the “selling” out of the sales process. There are features that help you track how effective your marketing efforts are right at the Point of Sale screen. It’s easy for all the staff to record how or what brought a customer into the store. There really are so many great features to The EDGE software that I can’t possibly list them all, but without hesitation I would recommend The Edge to any retailer, except my competition of course!
Our experience with The Edge Software has been fantastic. They have adapted to our every need. We're amazed at the variety of additional services they offer and the time it saves us. Unlike traditional retail systems, The Edge is perfectly designed for the retail jeweler. Looking back, adding The Edge Software was one of the most positive business decisions we made.
The great support we receive will make The Edge® the last system we will ever need.