The Customer History tab records every transaction made between the customer and the store. In addition to being valuable for a myriad of operational reasons, The Edge puts it to work for targeting customers. This customer would receive a text, an email, a call or a direct mail piece if the store wished to target customers who spent over $5000 on emerald jewelry.
For services such as repairs, appraisals, special orders and custom jobs the Edge can provide automatic customer notification when the service is completed. The customer simply provides their preferred means of contact, either email of text message and when the service is marked done or in the case of a special order, received, a notification is sent to the customer.
The Edge Marketing Program is a special feature of your software designed to save you time and money while building loyalty and driving customers through your door. As an Edge user you have the ability to send professionally designed, personalized postcards directly from The Edge with just a few clicks of your mouse.
Simply choose the card you’d like to send and provide the criteria for a targeted group of customers. If the POS system recorded it, the mailing program will extract it. Send mail to all customers who spent over $1,500 in the last year, or to customers who bought an engagement ring in the last three months – but not a wedding band. Reach out to everyone who has made five or more purchases in the last eighteen months. Contact everyone within a specified zip code. Notify those who have not picked up their repairs or owe you a payment. With The Edge, the possibilities are nearly limitless.
The postcard selection is extensive and covers birthdays, anniversaries, Mother’s Day, Valentine’s Day, Christmas, events, sales and services. It is a most effective way to retain good customers and get them to visit more often – which leads to more sales. The feature is simple to use and can be set to run automatically on a scheduler.
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