Customer Management for Jewelers | The Edge for Jewelers

Customer Relations Management

Quick Return on Investment

Customers are easily as important to you as the inventory you carry. With that in mind, The Edge® system provides numerous features that help you maximize your relationship with them – and thus improve sales.

Their History at Your Fingertips

Every activity that takes place at point of sale, every sold item, every repair, every appraisal, every layaway payment and in-store charge is maintained in your customer history automatically. Images of the products they purchased are also attached to the customer’s record when applicable. A simple click of the mouse lets you view all pertinent information instantly.

“Okay, Now, This I Gotta See.”

Customer History

The Customer History tab records every transaction made between the customer and the store. In addition to being valuable for a myriad of operational reasons, The Edge puts it to work for targeting customers. This customer would receive a text, an email, a call or a direct mail piece if the store wished to target customers who spent over $5000 on emerald jewelry.


For services such as repairs, appraisals, special orders and custom jobs the Edge can provide automatic customer notification when the service is completed. The customer simply provides their preferred means of contact, either email of text message and when the service is marked done or in the case of a special order, received, a notification is sent to the customer.

Customer Mailings

The Edge Marketing Program is a special feature of your software designed to save you time and money while building loyalty and driving customers through your door. As an Edge user you have the ability to send professionally designed, personalized postcards directly from The Edge with just a few clicks of your mouse.

Simply choose the card you’d like to send and provide the criteria for a targeted group of customers. If the POS system recorded it, the mailing program will extract it. Send mail to all customers who spent over $1,500 in the last year, or to customers who bought an engagement ring in the last three months – but not a wedding band. Reach out to everyone who has made five or more purchases in the last eighteen months. Contact everyone within a specified zip code. Notify those who have not picked up their repairs or owe you a payment. With The Edge, the possibilities are nearly limitless.

The postcard selection is extensive and covers birthdays, anniversaries, Mother’s Day, Valentine’s Day, Christmas, events, sales and services. It is a most effective way to retain good customers and get them to visit more often – which leads to more sales. The feature is simple to use and can be set to run automatically on a scheduler.

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Hear What Our Customers Have to Say

The best money we’ve ever spent. When we first installed The Edge®, we took part in a two-day training session that got us up and running with none of the transitional issues you would normally expect with a new system. Since then, I’ve also gone to their seminars and learned additional ways to use the software to increase my store’s profitability. Quite simply, our business has prospered because of The Edge.
Michael Bartorelli
Michael’s Jewelers & Gemologist, Haddon Heights, NJ
We have a lot of experience with other jeweler software, and The Edge® is by far the best I have seen. The Point-of-Sale module is very easy to use, from the touch screens to customer Wish Lists. My staff had no problems mastering its operation in just one day. And the information we gathered in just one year's time is exceptional. We now have information at our fingertips to take our business to the next level.
David Fikse
Gerald's Jewelry, Oak Harbor, WA
If I had a head for tech, The Edge® is exactly what I would have created to make my job easier and increase profits for my store. But I’m not a software designer; I’m a jeweler. Luckily, the makers of The Edge are both. What they’ve perfected is the kind of tool every independent retail jeweler needs to build his business.
Jeff Zelesnikar
Awesome Jewelry, Tampa, FL
Daily reports give us up-to-date information about what’s in our inventory. If something is selling well, we can order more so we’re never out. No more disappointed customers and lost sales. More importantly, if a product isn’t moving, we can skip reordering it and move on to something else.
Greg Raymond
Raymond Jewelers, Wethersfield, CT
We gather as much information from our clients as they will allow. We ask for birthdays, anniversaries, e-mail addresses and things of that import. Then we use The Edge® postcard program to send mailers to clients wishing them a happy birthday or anniversary, and asking them to bring the card in to receive a discount. We also send customers thank you cards for trusting us with their jewelry and allowing us to repair it.
Stephen Barnes
Barnes Jewelers, Oconomowoc, WI
No more guesswork. The Edge® inventory reports outline category and vendor-specific information that allow me to make educated decisions about product levels. Better yet, they provide real solutions for eliminating aging inventory. The most useful management reports I’ve ever seen. The best jeweler software on the market.
Will Dolland
Dolands Jewelers, Davenport, IA
We have daily reports that give us up-to-the-minute information about what is in the inventory. We can track things and bring in new inventory if it's selling well. Just as important, if a product line is proving a dud, the store can skip it and move on to something else.
Dave Anderson
Anderson Jewelers, Ann Arbor, MI
The Edge® is the best money we've ever spent. It's one of the main reasons our business has prospered. When we first installed The Edge software, we underwent a two-day training session. Since then, I've taken part in seminars to better understand how to use the software from a management standpoint. I've probably been to four weeks of classes with The Edge, and it’s been very beneficial.
Stephen Barnes
Barnes Jewelers, Oconomowoc, WI
The EDGE has taken our business to a new level of efficiency. Inventory management is now a breeze with information so easily attainable. Customers notice and comment on the professionalism of their repair and jewelry receipts, the EDGE is a must for the Independent Jeweler!
Bailey Workman & Christine Linker
Kent Jewelers, Blacksburg, VA
I had a lot of older employees who did not like change, but once they saw what The Edge® was doing for the store they turned around. The Edge is very user friendly. At the time we installed it three employees had never used a computer in their lives. It was just one or two weeks before they felt comfortable using it.
Stephen Barnes
Barnes Jewelers, Oconomowoc, WI