Customer Management for Jewelers | The Edge for Jewelers

Customer Relations Management

Quick Return on Investment

Customers are easily as important to you as the inventory you carry. With that in mind, The Edge® system provides numerous features that help you maximize your relationship with them – and thus improve sales.

Their History at Your Fingertips

Every activity that takes place at point of sale, every sold item, every repair, every appraisal, every layaway payment and in-store charge is maintained in your customer history automatically. Images of the products they purchased are also attached to the customer’s record when applicable. A simple click of the mouse lets you view all pertinent information instantly.

“Okay, Now, This I Gotta See.”

Customer History

The Customer History tab records every transaction made between the customer and the store. In addition to being valuable for a myriad of operational reasons, The Edge puts it to work for targeting customers. This customer would receive a text, an email, a call or a direct mail piece if the store wished to target customers who spent over $5000 on emerald jewelry.

Notification

For services such as repairs, appraisals, special orders and custom jobs the Edge can provide automatic customer notification when the service is completed. The customer simply provides their preferred means of contact, either email of text message and when the service is marked done or in the case of a special order, received, a notification is sent to the customer.

Customer Mailings

The Edge Marketing Program is a special feature of your software designed to save you time and money while building loyalty and driving customers through your door. As an Edge user you have the ability to send professionally designed, personalized postcards directly from The Edge with just a few clicks of your mouse.

Simply choose the card you’d like to send and provide the criteria for a targeted group of customers. If the POS system recorded it, the mailing program will extract it. Send mail to all customers who spent over $1,500 in the last year, or to customers who bought an engagement ring in the last three months – but not a wedding band. Reach out to everyone who has made five or more purchases in the last eighteen months. Contact everyone within a specified zip code. Notify those who have not picked up their repairs or owe you a payment. With The Edge, the possibilities are nearly limitless.

The postcard selection is extensive and covers birthdays, anniversaries, Mother’s Day, Valentine’s Day, Christmas, events, sales and services. It is a most effective way to retain good customers and get them to visit more often – which leads to more sales. The feature is simple to use and can be set to run automatically on a scheduler.

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Hear What Our Customers Have to Say

We use The Edge® for many different operations. We use it to track custom work within our repair department. We use it to track what kind of volume and sales we’re doing in our repair department. We use it for our appraisal services. On the financial side, The Edge integrates so well with QuickBooks it’s as if the system has a built-in accounting module.
Stephen Barnes
Barnes Jewelers
Switching to The Edge® by Abbott & Shapiro is the single best business decision I've made in my 23 years in business. Dick Abbott, Joe Shapiro, their staff, and their pro-active approach to jewelry store management provide a refreshing change from that of any software provider we've ever used.
Kevin Seele
Kevin's Fine Jewelry, Totowa, NJ
We at Glitz & Glamour thought we had a great point-of-sale system until we needed to upgrade our old, out-of-date computer equipment. For most stores this wouldn’t be a big deal. For us it was! The point-of-sale system we were using was also obsolete and could not be upgraded. So, we took the plunge and bought new computers and a new software package, The Edge. We are so pleased with the functionality! We can scan bar codes to input merchandise, something we couldn’t do before, saving us so much time. Inventory used to take us months to complete. This year? Just a few days. Everyday transactions are quick and easy. We can complete multiple transactions for a customer on one receipt. Before, we had to separate out each transaction. Now, customers spend most of their time making their selection instead of checking out. And did I mention The Edge reporting feature? We have been able to pull reports for any request or reason. No more manual reporting needed!  We thought we had a great point-of-sale system. We were so wrong. Now we know we have one!
Lorraine McHargue
Glitz & Glamour, , Acworth, GA
The Inventory reports give category and vendor-specific information that allow me, at a glance, to make educated decisions on inventory levels, while providing real solutions for eliminating old inventory. The management reports are the most useful we've ever had. Thanks, Dick for the best jeweler software on the market.
David Fikse
Gerald's Jewelry, Oak Harbor, WA
The Edge® is the best money we've ever spent. It's one of the main reasons our business has prospered. When we first installed The Edge software, we underwent a two-day training session. Since then, I've taken part in seminars to better understand how to use the software from a management standpoint. I've probably been to four weeks of classes with The Edge, and it’s been very beneficial.
Stephen Barnes
Barnes Jewelers, Oconomowoc, WI
If I had a head for tech, The Edge® is exactly what I would have created to make my job easier and increase profits for my store. But I’m not a software designer; I’m a jeweler. Luckily, the makers of The Edge are both. What they’ve perfected is the kind of tool every independent retail jeweler needs to build his business.
Jeff Zelesnikar
Awesome Jewelry, Tampa, FL
We gather as much information from our clients as they will allow. We ask for birthdays, anniversaries, e-mail addresses and things of that import. Then we use The Edge® postcard program to send mailers to clients wishing them a happy birthday or anniversary, and asking them to bring the card in to receive a discount. We also send customers thank you cards for trusting us with their jewelry and allowing us to repair it.
Stephen Barnes
Barnes Jewelers, Oconomowoc, WI
We have always had the Geller book, but since we uploaded it into The Edge system, and began using The Edge for repair intake, the process has become so much easier. Before, it was like a guessing game. Now, we use the SKU to input repairs, and the amount is already calculated. I and my employees have been very pleased. Best of all, my profit for repairs has increased drastically.
Brandie McCoy
Imperial Jewelers, St. Thomas
We would do physical inventory once a year and we would have to close our store for a week. Since it was all handwritten, we had to get our hands on every piece in the store. Since we've converted to The Edge®, it takes us four hours to do what used to take us a week.
Stephen Barnes
Barnes Jewelers, Oconomowoc, WI
I had a lot of older employees who did not like change, but once they saw what The Edge® was doing for the store they turned around. The Edge is very user friendly. At the time we installed it three employees had never used a computer in their lives. It was just one or two weeks before they felt comfortable using it.
Stephen Barnes
Barnes Jewelers, Oconomowoc, WI