Customer Management for Jewelers | The Edge for Jewelers

Customer Relations Management

Quick Return on Investment

Customers are easily as important to you as the inventory you carry. With that in mind, The Edge® system provides numerous features that help you maximize your relationship with them – and thus improve sales.

Their History at Your Fingertips

Every activity that takes place at point of sale, every sold item, every repair, every appraisal, every layaway payment and in-store charge is maintained in your customer history automatically. Images of the products they purchased are also attached to the customer’s record when applicable. A simple click of the mouse lets you view all pertinent information instantly.

“Okay, Now, This I Gotta See.”

Customer History

The Customer History tab records every transaction made between the customer and the store. In addition to being valuable for a myriad of operational reasons, The Edge puts it to work for targeting customers. This customer would receive a text, an email, a call or a direct mail piece if the store wished to target customers who spent over $5000 on emerald jewelry.

Notification

For services such as repairs, appraisals, special orders and custom jobs the Edge can provide automatic customer notification when the service is completed. The customer simply provides their preferred means of contact, either email of text message and when the service is marked done or in the case of a special order, received, a notification is sent to the customer.

Customer Mailings

The Edge Marketing Program is a special feature of your software designed to save you time and money while building loyalty and driving customers through your door. As an Edge user you have the ability to send professionally designed, personalized postcards directly from The Edge with just a few clicks of your mouse.

Simply choose the card you’d like to send and provide the criteria for a targeted group of customers. If the POS system recorded it, the mailing program will extract it. Send mail to all customers who spent over $1,500 in the last year, or to customers who bought an engagement ring in the last three months – but not a wedding band. Reach out to everyone who has made five or more purchases in the last eighteen months. Contact everyone within a specified zip code. Notify those who have not picked up their repairs or owe you a payment. With The Edge, the possibilities are nearly limitless.

The postcard selection is extensive and covers birthdays, anniversaries, Mother’s Day, Valentine’s Day, Christmas, events, sales and services. It is a most effective way to retain good customers and get them to visit more often – which leads to more sales. The feature is simple to use and can be set to run automatically on a scheduler.

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Hear What Our Customers Have to Say

Daily reports give us up-to-date information about what’s in our inventory. If something is selling well, we can order more so we’re never out. No more disappointed customers and lost sales. More importantly, if a product isn’t moving, we can skip reordering it and move on to something else.
Greg Raymond
Raymond Jewelers, Wethersfield, CT
We have daily reports that give us up-to-the-minute information about what is in the inventory. We can track things and bring in new inventory if it’s selling well. Just as important, if a product line is proving a dud, the store can skip it and move on to something else.
Stephen Barnes
Barnes Jewelers, Oconomowoc, WI
Switching to The Edge® by Abbott & Shapiro is the single best business decision I've made in my 23 years in business. Dick Abbott, Joe Shapiro, their staff, and their pro-active approach to jewelry store management provide a refreshing change from that of any software provider we've ever used.
Kevin Seele
Kevin's Fine Jewelry, Totowa, NJ
If I had a head for tech, The Edge® is exactly what I would have created to make my job easier and increase profits for my store. But I’m not a software designer; I’m a jeweler. Luckily, the makers of The Edge are both. What they’ve perfected is the kind of tool every independent retail jeweler needs to build his business.
Jeff Zelesnikar
Awesome Jewelry, Tampa, FL
I had a lot of older employees who did not like change, but once they saw what The Edge® was doing for the store they turned around. The Edge is very user friendly. At the time we installed it three employees had never used a computer in their lives. It was just one or two weeks before they felt comfortable using it.
Stephen Barnes
Barnes Jewelers, Oconomowoc, WI
We would do physical inventory once a year and we would have to close our store for a week. Since it was all handwritten, we had to get our hands on every piece in the store. Since we've converted to The Edge®, it takes us four hours to do what used to take us a week.
Stephen Barnes
Barnes Jewelers, Oconomowoc, WI
The Inventory reports give category and vendor-specific information that allow me, at a glance, to make educated decisions on inventory levels, while providing real solutions for eliminating old inventory. The management reports are the most useful we've ever had. Thanks, Dick for the best jeweler software on the market.
David Fikse
Gerald's Jewelry, Oak Harbor, WA
No more guesswork. The Edge® inventory reports outline category and vendor-specific information that allow me to make educated decisions about product levels. Better yet, they provide real solutions for eliminating aging inventory. The most useful management reports I’ve ever seen. The best jeweler software on the market.
Will Dolland
Dolands Jewelers, Davenport, IA
We have a lot of experience with other jeweler software, and The Edge® is by far the best I have seen. The Point-of-Sale module is very easy to use, from the touch screens to customer Wish Lists. My staff had no problems mastering its operation in just one day. And the information we gathered in just one year's time is exceptional. We now have information at our fingertips to take our business to the next level.
David Fikse
Gerald's Jewelry, Oak Harbor, WA
The Edge®, by Abbott Jewelry Systems, was the key to ‘jump starting’ our new store, and helped us increase sales over 250 percent without going crazy. We're finally organized!
Mark Clodius
Clodius & Co. Jewelers, Rockford, IL