Privacy Policy

THE EDGE PRIVACY POLICY

Last Updated: 8.9.26

The Edge respects your privacy and is committed to protecting the personal information entrusted to us.

This Privacy Policy explains how The Edge (“The Edge,” “we,” “us,” or “our”) collects, uses, discloses, and protects personal information when you visit our websites, communicate with us, request information, purchase or use our products and services, attend our events or training programs, or otherwise interact with The Edge.

It also describes the choices and privacy rights that may be available to you.

1. Scope of This Privacy Policy

This Privacy Policy applies to personal information collected by The Edge through our websites, communications, sales and marketing activities, customer support, training programs, events, and other interactions with our business.

The Edge software may also contain information entered or maintained by jewelry retailers that use our products. When we access or process information on behalf of a business customer to provide software, support, implementation, professional services, or related services, that processing is also governed by our agreement with that customer.

Jewelry retailers and other businesses that use The Edge are responsible for their own privacy practices and for determining how they collect and use information about their customers, employees, and other individuals.

2. Personal Information We Collect

The personal information we collect depends on how you interact with The Edge.

Information You Provide to Us

We may collect information such as:

• Name
• Business name
• Job title or role
• Email address
• Telephone number
• Mailing or business address
• Account or login information
• Information submitted through forms
• Sales inquiries and product interests
• Training or event registrations
• Support requests and communications
• Purchase, billing, and transaction information
• Feedback, survey responses, and other information you choose to provide

When payments are processed through third-party payment providers, payment card or banking information may be collected directly by those providers in accordance with their own privacy and security practices.

Information Collected Automatically

When you visit our websites or interact with our online services, we and our service providers may automatically collect certain information, including:

• IP address
• Browser type and version
• Device type and operating system
• Pages viewed
• Links clicked
• Referring and exit pages
• Date and time of visits
• Approximate geographic location
• Website activity and interaction information
• Cookie and similar technology identifiers

We may use this information to operate our website, understand how visitors use it, improve performance, protect our systems, and measure the effectiveness of our marketing.

3. How We Use Personal Information

We may use personal information to:

• Provide, operate, maintain, and improve our products and services
• Respond to inquiries and requests
• Provide customer service and technical support
• Create and manage customer relationships
• Process transactions and administer accounts
• Provide product demonstrations, training, and education
• Communicate about products, services, updates, and events
• Personalize website content and communications
• Measure website traffic and marketing performance
• Conduct analytics and improve the customer experience
• Develop and improve our products and services
• Protect against fraud, abuse, security threats, and unauthorized activity
• Maintain the security and integrity of our systems
• Comply with legal and regulatory requirements
• Enforce our agreements, policies, and legal rights
• Carry out other purposes disclosed to you when information is collected

We may also use aggregated, anonymized, or de-identified information for analytics, benchmarking, research, product improvement, and other lawful business purposes where the information does not reasonably identify an individual.

4. Cookies and Similar Technologies

We use cookies and similar technologies to operate our website and understand how visitors interact with it.

Cookies are small data files stored on your browser or device. Depending on their purpose, cookies may help us:

• Remember website preferences
• Maintain website functionality
• Understand website traffic and usage
• Diagnose performance issues
• Measure marketing effectiveness
• Understand how visitors arrive at and interact with our website
• Deliver or measure advertising where permitted

Analytics and Advertising Technologies

We may use third-party analytics and advertising services, including services provided by Google, to help us understand website usage and measure our marketing.

These services may process information such as device and browser information, pages viewed, links clicked, approximate location, and identifiers associated with your activity.

Some uses of advertising or analytics technologies may be considered “selling,” “sharing,” or “targeted advertising” under certain state privacy laws even when no money is exchanged for your personal information.

Managing Your Cookie Preferences

Where available, you can manage optional cookies using the Manage Cookies tool on our website.

You may also configure your browser to block or delete cookies. Blocking certain cookies may affect some website functionality.

 

5. Global Privacy Control

We recognize qualifying browser-based opt-out preference signals, including Global Privacy Control (GPC), where required by applicable law.

When we receive a legally recognized opt-out preference signal, we will process it as required for the browser or device from which the signal is received.

You may also use our cookie preference tools to manage applicable analytics and advertising technologies.

6. How We Disclose Personal Information

We may disclose personal information to third parties when reasonably necessary to operate our business or provide our products and services.

7. Sale and Sharing of Personal Information

The Edge does not sell personal information in exchange for money.

8. Marketing Communications

If you receive promotional emails from The Edge, you may unsubscribe at any time using the unsubscribe link included in the message.

Even if you opt out of promotional communications, we may continue sending non-promotional communications related to an existing customer relationship, account, transaction, support request, product notice, security issue, or other service-related matter.

We honor applicable requirements governing commercial email communications.

9. Data Security

We use commercially reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, disclosure, alteration, loss, misuse, or destruction.

Access to personal information is limited as appropriate based on business responsibilities and operational requirements.

No method of electronic transmission or storage is completely secure, however, and we cannot guarantee absolute security.

10. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy.

11. Your Privacy Rights

Depending on where you live and subject to applicable law, you may have the right to request that we:

• Confirm whether we process your personal information
• Provide access to personal information we maintain about you
• Correct inaccurate personal information
• Delete certain personal information
• Provide certain information in a portable format
• Opt you out of the sale or sharing of personal information
• Opt you out of certain targeted advertising
• Limit certain uses of sensitive personal information, where applicable
• Provide information about categories of personal information we collect and disclose
• Review or appeal certain decisions regarding a privacy request

We will not unlawfully discriminate against you because you exercise an applicable privacy right.

12. Exercising Your Privacy Rights

To submit a privacy request, please contact The Edge using the contact information provided at the end of this Privacy Policy or through the Contact page on our website.

13. Customer Data Processed Through The Edge

Businesses using The Edge may store information about their own customers, employees, inventory, transactions, and business operations within The Edge software.

Our business customers control the information they enter into their systems and are responsible for determining the purposes for which that information is collected and used.

14. Third-Party Websites and Services

Our websites and products may contain links to or integrations with third-party websites, applications, products, or services.

Those third parties operate independently from The Edge and may have their own privacy policies and practices.

We encourage you to review the privacy policies of third-party services before providing personal information to them.

15. Children's Privacy

Our websites, products, and services are intended for businesses and business professionals and are not directed to children under the age of 13.

We do not knowingly collect personal information directly from children under 13 through our website.

If we learn that personal information from a child under 13 has been collected in circumstances requiring parental consent, we will take appropriate steps consistent with applicable law.

16. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our business, technologies, privacy practices, or legal requirements.

When we update this policy, we will revise the Last Updated date at the top of the page.

If changes are material, we may provide additional notice where appropriate or required by law.

17. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or a privacy request, please contact:

The Edge
3 Corporate Drive #215
Shelton, CT 06484
United States

Phone: (203) 567-1900
Toll-Free: 1-855-TRY-EDGE

You may also contact us through the Contact page on our website.